DATE: Fall 2024
LOCATION: Beaver Creek, Colorado
ROLE: Art Director
SCOPE: Experiential, Print, Digital
Breathing fresh air into an outdoor music festival (and winning an Addy in the process)
Shameless brag moment: The poster above won a gold Addy in February 2025 :)
Background
At Elevation, guests take part in a 3-day experience made up of intimate live performances, food, wine and cocktails; showcased in the unmatched beauty of Beaver Creek, Colorado.
The Forefront creative team was a two-person powerhouse. Together with my creative director, I handled the entirety of the design for this annual event, from the overall look and feel to the minutiae including credentials, wayfinding, stage designs, photo opps, and admats.
I also created the gig poster for 2024’s Elevation Beaver Creek. After brainstorming through dozens of original concepts, I settled on a design that was inspired by stained glass — a representation of the artisan communities nestled in the mountain towns of Colorado. The poster, shown above, is packed full of references to the natural beauty of Colorado. This poster ultimately won a gold Addy in February 2025.
