DATE: Fall 2024
LOCATION: Beaver Creek, Colorado
ROLE: Art Director
SCOPE: Experiential, Print, Digital
Breathing fresh air into an outdoor music experience
Background
Elevation Beaver Creek was born from the success of Live In The Vineyard and Live In The Vineyard Goes Country, sister music festivals that are set in Napa Valley, California. At Elevation, guests take part in a 3-day experience made up of incredible artist performances, culinary delights, signature cocktails and winemaker pours; showcased in the unmatched beauty of one of the country’s most celebrated mountain cities.
The Forefront creative team handles the entirety of the design for this annual event, from the overall look and feel to the minutiae including credentials, wayfinding, stage designs, photo opps, and admats.
I was privileged to design the gig poster for 2024’s Elevation Beaver Creek. After brainstorming through dozens of original concepts, I settled on a design that was inspired by stained glass — a representation of the artisan communities nestled in the mountain towns of Colorado. The poster, shown above, is packed full of references to the natural beauty of Colorado.
