The Zebra

I worked with The Zebra for four years, designing social campaigns and infographics to support their marketing efforts. Since their founding, The Zebra has relied heavily on its signature color scheme of black, white, and…blurple.

In 2022, The Zebra wanted to break out of their rut, so they asked me to come up with a refreshed look and feel for their social presence. The result? No more stagnant black and white figures or lone blurple squares. The new look and feel is content-forward and colorful. Combining a playful use of typography with nuanced use of the secondary palette, this new look brings much more variety and life to The Zebra’s marketing and social feed.